What you are about to read is the sixth trend report from Sandberg Trygg. This time we dug deeper into the world of conversions – all the way from lead capture to lead nurture and lead qualification. We asked some 100 marketing professionals from leading B2B brands in Sweden about their approach to converting prospects to customers and eventually making them promoters.

Which type of conversions, what kind of content and which channels give the best results?

Download the full version of the report to get all the answers.

We have created this report to help you in your quest to convert your prospects into qualified leads. Hands-on pointers on content, calls-to-action, and choice of channels.

Jesper Arenhill, Commercial Lead & Marketing Director

Key Findings

  • Video is an important paid media conversion channel in all three stages of the buying journey
  • Top Performers consider chat functionality to be one of their best conversion tactics
  • Top Performers believe that identifying new business and attractive value propositions are major challenges
  • Top Performers experience most conversion success with newsletter registrations, native advertising and video advertising


Looking for a good way to share information and inspire your colleagues?

Contact us directly and book your own inspirational and in-depth presentation of our key findings from the latest trend report.

Henrik Dubois - CEO

Henrik Dubois
Senior Partner & Chairman
+46 735 58 15 12

Louise Danckwardt

Louise Danckwardt
CEO & Managing Partner
+46 735 58 15 17