Trends & insights within B2B marketing
This is where you find the latest trends in marketing communication, with particular focus on digitalization and the B2B world.
We hope you find all our reports and their conclusions valuable to your business.
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We asked some 100 marketing professionals from leading B2B brands in Sweden about their approach to converting prospects to customers and eventually making them promoters.
Which type of conversions, what kind of content and which channels give the best results?
What is the success recipe for successful digital marketing in the US? To find out, we asked US B2B market leaders how they work within: Digital marketing, Creating leads, Customer satisfaction surveys
In this edition, we have investigated how 100 of the most prominent B2B companies in Sweden are working with digitization and Inbound Marketing.
Learn how B2B companies view the importance of the brand and how branding is influenced by current trends in customer behavior. Released in 2015.