A growing number of B2B companies are discovering that maximized ROI and better business results can be reached by abandoning traditional marketing and sales strategies.
You need to nurture your brand – and let customer behavior guide your efforts. We know how.
BE DIGITAL OR BE OUT OF THE RACE
Your success is increasingly dependent on an efficient use of digital marketing channels.
The website is more vital than ever – interactive content, video and digital sales tools are cost-efficient in the marketing arsenal that will give you true competitive edge.
TAKE THE LEAD(S) WITH THE RIGHT CONTENT
Up to 8 out of 10 B2B deals today are initiated by the buyer. To maximize the outcome of your marketing, you need to know where your potential customers are in their buying process and target them with relevant, high-quality content. This will result in more leads that can be nurtured up to the point of purchase.
BE HOLISTIC – STAY AHEAD
Top performing B2B companies have one thing in common – they have a holistic approach and don’t concentrate all their efforts on immediate business success. They have a comprehensive marketing strategy that effectively combines inbound and outbound marketing.
We know all this because we asked 100 of the most prominent B2B companies in Sweden how they work with digitization and Inbound Marketing. All the results and insights can be found in our latest trend report.
KEEP WINNING WITH A STRONGER BRAND
Your brand is vital if you are a B2B company with expensive and complex goods and services than a B2C company selling cheaper products. Especially when trying to cut through the digital noise. A strong brand drives trust, creates engaged employees and loyal customers – and better profit margins.