Driving traffic the digital way

To raise awareness and draw attention to one of BillerudKorsnäs’ sophisticated offerings, Sandberg Trygg has developed an inbound marketing strategy for managedpackaging.org.

On a regular basis, stories are shared in social media to present the opportunities offered by Managed Packaging. Articles, reports, films, interactive tools, facts and figures are used to engage with hard-to-reach decision makers and influencers.

After just two shared stories, social media has become the most important source for new website traffic, increasing the total number of visitors by over 30%. Every third visitor from social media engages in the content by actively sharing, following, downloading it or contacting BillerudKorsnäs.

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