Welcome to Sandberg Trygg’s trend report 2017. We have studied how Sweden’s 100 largest B2B companies work with customer satisfaction

We wanted to know:

  • How do they create ambassadors?
  • How do they measure customer satisfaction?
  • What do they do with the results?

We found some interesting results that we’ll gladly share with you. Use the form to download a copy of the full report, free of charge.

The 2017 Trend Report is the fifth in a series of studies carried out by Sandberg Trygg. The aim is to understand what drives marketing communication in a global digitized society. We focus particularly on the interests of Swedish B2B companies. One hundred leaders and marketing managers have been interviewed

Key Findings

Identifying and communicating with your ambassadors has a positive effect on both reach and turnover

NPS, Net Promotor Score, is on the rise and it seems to be a very effective way of identifying ambassadors and create business results

Loyalty programs are one thing that really stands out within the companies that are successful in creating brand ambassadors


Looking for a good way to share information on inbound marketing and inspire your colleagues?

Contact us directly and book your own inspirational and in-depth presentation of our key findings from the latest trend report.

Henrik Dubois - CEO

Henrik Dubois
Senior Partner & Chairman
+46 735 58 15 12

Louise Danckwardt

Louise Danckwardt
CEO & Managing Partner
+46 735 58 15 17