HOW B2B COMPANIES CREATE BRAND AMBASSADORS
Welcome to Sandberg Trygg’s trend report 2017. We have studied how Sweden’s 100 largest B2B companies work with customer satisfaction
We wanted to know:
- How do they create ambassadors?
- How do they measure customer satisfaction?
- What do they do with the results?
We found some interesting results that we’ll gladly share with you. Use the form to download a copy of the full report, free of charge.
The 2017 Trend Report is the fifth in a series of studies carried out by Sandberg Trygg. The aim is to understand what drives marketing communication in a global digitized society. We focus particularly on the interests of Swedish B2B companies. One hundred leaders and marketing managers have been interviewed
Identifying and communicating with your ambassadors has a positive effect on both reach and turnover
NPS, Net Promotor Score, is on the rise and it seems to be a very effective way of identifying ambassadors and create business results
Loyalty programs are one thing that really stands out within the companies that are successful in creating brand ambassadors
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