Welcome to Sandberg Trygg’s trend report 2016. In this edition, we asked 100 of the most prominent B2B companies in Sweden how they work with digitization and Inbound Marketing.

We wanted to know:

  • What are their strategies and what are the results?
  • What distinguishes top performers from low performers?
  • How important is the buying journey to a company’s marketing?
  • How important is the brand itself?

We found some interesting results that we’ll gladly share with you. Use the form to download a copy of the full report, free of charge.

This report is the fourth in a series of studies aimed at understanding what drives the market in a global, digitized society with a focus on Swedish B2B corporate interests. It is based on interviews with hundreds of directors and marketing directors made during the first half of 2016.


Companies with a richer set of criteria for content personalization and context adaptation are more likely to succeed.

Companies that only focus on lead generation are less successful.

Top performers have come further in connecting their CRM and MA in a closed loop for full control and a holistic overview.

Top performers stress brand building and customer ambassador activation – in addition to lead generation.

Let us come to you

Looking for a good way to share information on inbound marketing and inspire your colleagues?

Contact us directly and book your own inspirational and in-depth presentation of our key findings from the latest trend report.

Henrik Dubois - CEO

Henrik Dubois
Senior Partner & Chairman
+46 735 58 15 12

Louise Danckwardt

Louise Danckwardt
CEO & Managing Partner
+46 735 58 15 17