Cutting-edge b2b agency Sandberg Trygg opens in New York

Gothenburg 27 October 2016


Sandberg Trygg is expanding in the forefront of marketing digitization. With steady growth in new assignments and new talent, the time has come to open in New York.

“With Gothenburg as our home base, we work for several international accounts, such as SKF, Akzo Nobel and Dentsply Sirona. Our new presence in New York will leapfrog our ability to sharpen our clients’ digital marketing impact in the important US market,” says Louise Danckwardt, agency director at SandbergTrygg.

The Agency has demonstrated good growth and solid performance over the last decade, enabling this venture.

“It’s been a couple of really good years for us,” says Louise. “We have on-boarded many new clients and also attracted several very talented people. We realize that a New York venture will require both time and money. But we have never been better prepared – or motivated – than now.”

New York is also a major step for the Agency to further evolve its employees – and give them opportunity to grow.

“Sandberg Trygg is an agency in the forefront of b2b marketing,” says Louise. “We are always curious and open-minded and constantly strive to evolve who we are and what we do – as a company and as individuals.”

The New York office will offer both new and existing employees the opportunity to develop and gain new experience.

“We will build our US presence by bringing key talent from our existing operations. In this way, we will create the right culture and mindset from the very start. You can say that we are New York’s first real Gothenburg agency,” concludes Louise.

Henrik Dubois Louise Danckwardt

SandbergTrygg takes the leap across the Atlantic. Henry Dubois, CEO & Managing Partner, and Louise Danckwardt, Agency Director & Senior Partner, are really excited.

Sandberg Trygg is a communications agency in B2B that unites strategic creativity with conceptual creativity. We work with international and national companies in fields such as healthcare, industry, information technology, telecommunications, finance and law. Some of our efforts can be measured in real time, others create experiences that provide memories for a lifetime. The common denominator is that they contribute to more and better business.

For more information, contact:

Louise Danckwardt,

SandbergTrygg AB

Agency Director & Senior Partner,

+46 735-58 15 17

Louise Danckwardt

Louise Danckwardt
CEO & Managing Partner
+46 735 58 15 17